The Turnbull Government has launched a new country of origin labelling for food campaign, which will appear on TV, radio, in newspapers, digitally and on social media over the next five weeks.
Federal Member for Forde Bert van Manen MP said the campaign would help share information on what the new food labels mean.
The new food labelling system will provide Australian consumers with the clarity they deserve, without imposing an excessive burden on businesses,” Mr van Manen said.
“I look forward to seeing more of these labels on supermarket shelves”.
The broader country of origin labelling reforms came into effect from July 1, 2016 and a two-year transition period is now in place.
Since the introduction of the reforms, many foods found on Australian retail shelves have started to include the familiar kangaroo in a triangle logo to show that the food is made, produced or grown in Australia.
Imported foods that only undergo minor processing or packaging here cannot claim to be made here or carry the logo.
The new labels also include a bar chart indicating the proportion of Australian ingredients.
For more information go to foodlabels.industry.gov.au or search ‘clearer food labels.’
Further information for businesses can be found at business.gov.au/foodlabels